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Hotel Piscul Negru

hotelpisculnegru.ro

We developed the complete branding and a custom-designed presentation website for Hotel Piscul Negru, a retreat located in the beautiful Transfagarasan region. The goal was to capture the essence and mountain atmosphere of the hotel within a modern visual identity, offering guests a memorable first impression that reflects the location's high standards. Built on a modern Next.js stack, the website prioritizes high performance, fast loading times, and a technical structure perfectly optimized for SEO. I focused on a custom user interface with a clear information architecture, allowing users to effortlessly explore the rooms, facilities, and surroundings. Beyond the presentation aspect, I integrated a direct booking engine seamlessly into the website. From the custom branding to the unified technical experience, the project perfectly aligns with the new identity, making the transition from browsing to booking completely frictionless for the user.